Matthias Leridon, co-founder of “African Artists for Development”, intervened on the themes of corporate communication, brand policy and internal management during the “Jeudis du Mécénat”, special days organized by the Ministry of Culture and Communication, dedicated to the topic of cultural patronage.
The “Jeudis du Mécénat” encourage dialogues between different philanthropists, industry professionals and project leaders. These events are open to the public, and are therefore an opportunity to share with the greatest number of people, information on good practices in the sector.
On the 22nd of September, a number of actors in the sector debated on the following theme: art collections in companies. It was therefore an opportunity to value and appreciate the added value of the collaborations between Tilder, AAD, and contemporary African artists.
Matthias Leridon explains: “We took an interest in contemporary African creation because Africa is the great continent of the 21st century. What is happening today in companies is very particular; we have to collectively imagine what our common future will look like. We organize regular dialogues between the group’s collaborators and the African artists that produced the artwork. We would like our collaborators to have the capacity to react in front of contemporary creations. When we organize a dialogue between African artists and collaborators, the capacity to make one react and question things is important. In other words, to create interaction.”
You will find further information about this event on the site of the Ministry of Culture and Communication.