CGI 2012: TILDER AND AAD PRAISED AT THE CLINTON GLOBAL INITIATIVE ANNUAL MEETING IN NEW YORK

Monday 24 September 2012

PRESS RELEASE
24 SEPTEMBRE 2012

Tilder and AAD praised at the Clinton Global Initiative
Annual Meeting in New York:
500,000 people in Africa have directly benefited from their common commitment


Tilder, a member of the Clinton Global Initiative (CGI) since 2005, created African Artists for Development (AAD) in 2009 in response to the UN Millennium Development Goals (MDGs), set for 2015.

In 2009, AAD and Tilder committed before the CGI to achieving tangible results: to touch 16,500 lives in the Democratic Republic of Congo through two programs, Women for Water and Les Bulles de Bukavu.

 

Women for water led to the construction of a water distribution system, the management of which was granted to a local women’s association on the 8th of March last year.

 

Les Bulles de Bukavu allowed the creation of a free and anonymous HIV screening center in the city of Bukavu and an unprecedented awareness campaign through the widest circulation of a comic book to ever have taken place in Sub-Saharan Africa (100, 000 copies).

 

On September 24th 2012, AAD and Tilder announced to the CGI that they not only succeeded in their objectives but have also far exceeded them, for there are now 500,000 people in Africa* who have directly benefited from these two programs, 30 times the initial objective.

 

On the occasion of the opening of the CGI Annual Meeting by Bill Clinton yesterday in New York, Matthias and Gervanne Leridon, Co-Presidents of AAD, declared: “AAD now has projects in 12 African countries. The progressive partnerships created between entrepreneurs, directors of associations and NGOs in Sub-Saharan Africa with contemporary African artists constitute a formidable lever for sustainable development. It is for this reason that we have just committed to two new programs with the CGI: ‘Refugees on the move’ and ‘Art Against Aids’. Our new objective is ambitious: to directly contribute to improving the living conditions of more than 20 million Africans by 2015”.

 

Refugees on the move will use dance as a method of reducing violence within refugee camps and restoring inter-ethnic dialogue in 10 African countries in coordination with the UN High Commissioner for Refugees.

 

Art against Aids is a program consisting of AIDS awareness and prevention, HIV screening and help for AIDS victims in South-Kivu through the circulation of a new comic book and the recording of a CD by local Congolese rap group Black’s Power.

TILDER is a communications consulting firm specializing since its creation in 1990 in consulting missions and the development of communication strategies and public relations and public affairs programs for the leaders of big international groups. For more information: www.tilder.com

 

AFRICAN ARTISTS FOR DEVELOPMENT is an endowment fund, created in 2009 by Gervanne and Matthias Leridon, which supports economic and social development projects in Sub-Saharan Africa, seeking a more sustainable and human developmentFor each of its initiatives, AAD mobilizes a contemporary African artist who commits him or herself to producing an original artistic creation linked to the development project at hand, the former granting meaning to the latter.For more information: www.aad-fund.org

Press contacts:
New York: Léa Gabrié : + 33 6 21 58 51 58 / l.gabrie@tilder.com
Paris: Aurélie Motta-Rivey : + 33 6 30 55 01 09 / a.motta-rivey@tilder.com

* Figures from the 2012 Clinton Global Initiative Progress Report

To download this press release as a PDF, click here.